I know you have a long-standing relationship with Moncler, but was there something special about this collab in particular? In a 1974 postcard to the brand, a Montblanc expedition team thanked Moncler for equipping the crew with high-performance gear, and, almost half a century later, Fujiwara and Moncler combine the historic imagery of the mountains and trails with the modern, genderless designs of the 21st century and beyond. The collection’s inspiration comes straight from the Moncler archives. Keen to release only articles he would wear, MONCLER X FRGMT reflects Fujiwara’s innovative designs and Moncler’s rich history. Fujiwara, hailed as the godfather of Harajuku fashion, is all about confidence and co-creation. The Italian luxury fashion house focuses on established relationships, continuing their work with Min-hyun as an ambassador, and reaching out to Fujiwara, one of the longest-standing members of the Moncler Genius roster. And, with a Moncler and Hiroshi Fujiwara collaboration featuring K-pop powerhouse Hwang Min-hyun, the MONCLER X FRGMT collection has heads turning to the point of whiplash. The campaign spans both White River and L.A., featuring both Spanto’s Apache relatives and friends from the city, giving spotlight to both of his homes.Īny collaboration between a global superstar, an international luxury fashion house, and a designer quite literally dubbed a genius- is sure to turn heads.
With this graphic gracing Levi’s staples, such as the 501s, Truckers, and graphic tees, the combination of the globally known and the historically-overlooked is not coincidental. Pulling from these images, Spanto created his iconic angel graphic, representing his father watching over him both in life and death. The inspiration from the collection comes directly from Butch’s belongings, with iconography that brings Spanto back to family visits to White River, Arizona. In their latest collection, founder Spanto honors his late father, Butch, and their Apache and Seneca heritage. Functioning simultaneously as a clothing brand and a cultural memorialization, Born x Raised marries Indigenous heritage and L.A. But, their latest collaboration with San Francisco-based brand, Born x Raised, honors Indigeneity, an egregiously overlooked and often ignored part of American culture. Hailed as the epitome of classic American style with 150 years of history under their stylish leather belts, any picture of Americana usually includes a pair of Levi’s. Punk is a type of freedom from constraints. Today, I don’t know? You can be something different every day now if you want to. To me, Vivienne Westwood and Malcolm McLaren are essentially what it means to be a punk. The word and the image of “punk” has undergone such a major metamorphosis throughout the years. I kind of have my own language with some of the design team. Sometimes, communication can be a challenge being English in an Italian house, but we get over it in some way. What was the biggest challenge in bringing this intricate collection to life?
I took the team to his studio to see all the work-it was a very inspiring trip. His interest in rave culture, music and fashion really spoke to me for this collection. I always loved his work and his personal style. What was it like working with British artist Eddie Peake, and how did he come onboard?Įddie is a friend from back home in London. If this collection was a famous person’s closet (dead or alive), whose would it be and why?Įddie Peake since he was the main inspiration. Since it’s the start of the new year and decade, what are ICEBERG’s resolutions as a luxury brand?
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I want to elicit a conversation about how to put real emotions and feeling into your work as an artist, designer or creator. Real feelings-we turned a piece from Eddie into a knit for the collection. How do you want people to feel when they wear or even just view the collection? The Looney Tunes were part of ICEBERG’s story before me and to exclude it from a menswear show would be wrong. What sparked the decision to incorporate Looney Tunes characters like Tweety, Sylvester and Taz? The sentiment was, “Come together, don’t fight really. Why mash-up ravers together with inmates? This collection has such a strong narrative element. Office chatted with Long about the brand’s latest collection.
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